Mike Gleason... the rant continues

shot: BTS QVC Fashion Week teaser

Behind the Scenes of a TV Guide print ad for QVC's Fashion Week show.

Client: QVC

Producer: Mark Hercer

Audio: Sean Conte

Assistant: Brian Adams

shot: Northern Nights campaign

Client: QVC
Producer/Director: Stephen Castriani
Camera Assistant/Grip: Brian Adams & Jimmy Legend

Production: Rigged

When discussing this commercial shoot, we thought that we would raise the model up to frame the lower half of her body and follow her as she walked (we didn't have the "low-mode" attachment for the MovieTech dolly). But in the studio, to save time, we flipped the camera on the dolly to get the lower angle desired.

I am sure this has been done before but I had never seen this particular configuration. I just thought it was cool.

A big "thanks" to B.A. for showing me how to flip the monitor for proper viewing!