2010 NYC Fashion Week: Day 1

Today, was mostly travel and checking things out type of day. Linked up with partners-in-crime: Sean Conte, Tim Neely, Scott Kinkade. Here I will help shoot and edit various content for YouTube. Not a bad gig and these guys are great at it and very good to me. Pictured below is one of my main tools for this week.


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Fashion Week

I'm heading up to Fashion Week tomorrow. It should be interesting... I am really looking forward to hanging with my boys!


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B. Makowsky shoes

Nice simple shoes shoot today. After I took these stills I ended up swapping out to a longer lens , backing the camera up, and opening the f-stop to a 1.8/2.8 split. So far, I am pretty happy with the results...





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Jeff Lewis/Tracy Hutson interview

I had a chance to quickly work with Jeff Lewis from Bravo's Flipping Out. It was a simple interview and he was very cool and funny. Then it was Tracy Hutson from "Extreme Makeover: Home Edition" and she was also cool and sweet.






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Dyson Day 2

A glorious Day 2: Skater Mini dolly for "Lifestyle" shots.






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Here is the finished commercial.

Day 1 of a two day Dyson commercial. Set up went well so we decided to start shooting machine parts
with Innovision's HD Probe lens. This is an amazing lens that allows you to get inches away from an object, making things look huge.





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Computer/TV demo

This a a large room that we built and lit for two shoots tomorrow. All lights are color balanced to 56k with the exception of the shelf unit that the television sits in. The little puck lights were looking very green, so we added 1/2 minus green and it warmed them up nicely.


Camera: Sony F-800
Lens: Canon 7.6-130 f1.8 (@ f 2.8/1.8)
Stylist: Dan Porto
Dolly Grip/Assist: Brian Adams


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Some behind the scenes shots from the "Whole You" shoot.

"Whole You" campaign

Client: QVC
Producer/Director: Claire Wolper
DP/Camera Operator: Me (all shots except one - Brian Adams picked up a shot when I could not be there)
Steadicam Assist: Jay Kilroy
Grip: Christian Coll-Ramirez
Assistant: Brian Adams
Make-up: Deana Piacitelli
Stylists: Carol

This was a great shoot with a really great crew. We shot this for two days on location in Philadelphia - almost all those shots are some form of Steadicam. Studio was a large set up... with a swing. That was something new for me. Special thanks to Dan Glas for rigging the swing, Doug Franz for lending us the bike, and the Scene Shop for creating the swing. I had a ton of fun with this.

New Camera F-800

Working with the new Sony F-800. Very nice.


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