Michele Loschiavo: Professional Biography

Michele Loschiavo began her passion for entertaining at a very young age, when she would gather friends and family to perform and/or watch her backyard plays. Michele’s creative partner even back then was Jennifer, her twin sister. They later found themselves involved with the “Philadelphia Children’s Theater”, and after a bit of a hiatus, Michele left her lucrative career stocking selves at the local Acme to attend Philadelphia University of the Arts, majoring in film. After graduation Michele did what most film alumni do, started working in home shopping. She capitalized on her time at QVC by going above and beyond her day-to-day activities. She and a co-worker were approached to produce and direct a short film, documenting the program that helps raise money for women’s cancer. “Cure by the Shore” not only enhanced her working portfolio but also taught her how important it is to connect with the subject so the audience can feel the true emotion behind it.

In 1998 Michele teamed up with Jennifer again to start their own production company, Alter Idem Productions. The production company completed two short films, “Change” and “My Own Confession”, which she produced and directed. Films completed, Michele once again concentrated on her television career, left QVC and began working as a freelance producer for various production companies within Philadelphia.

She approached her new career choice like she always does, with drive and determination. In a matter of three years she went from associate producer on “Design Invasion” to a co-executive producer of “Spice up my Kitchen” and “Save my Bath” which can be seen on HGTV. But it was a phone call from a friend and former collaborator that brought Michele to her next project, “3:15”. After the pitch, Michael Zolomij simply stated, “I can’t and won’t do it without you.” Michele signed on as Producer, Director, and Editor.

Michele’s experience has taught her not to limit herself to one form of directing, whether it is narratives, documentaries, or TV reality shows. She pursues all areas in an effort to grow in the field that she loves, and hopes to continue the journey as a cinematic storyteller.