Director Of Photography: Karastan Rugs

This commercial is one of my recent favorites. While discussing this with the Producer/Director, I felt strongly that we should use the 16:9 aspect ratio available within Sony 790 Digital Beta camera, a Canon 4.5 – 50mm wide lens (f1.8) and EZ Jib (a small portable Jib) in “low mode” to provide a better landscape and frame for the rugs. All scenes were shot using two Desisti HMI 575’s and a HMI Joker. Shot on location in one day.